PERSONAL DATA:

　　Name: Anthony Liu

　　Date of Birth: July 1, 1964

　　Sex: Male

　　Languages: English, Mandarin and Shanghainese

　　Training:

　　McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

　　Planning Training Session

　　1-Month Working & Training Experience at Reebok China HQ in Hong Kong

　　2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

　　2-Month Working & Training Experience at Perfetti Global in Milan, Italy

　　Research Training from Gallup in China

　　Advertising & Media Planning Training from O & M and Mind Share in China

　　Presentation Skills Training in China

　　International Trade & Finance Training in China .

　　E-mail:

　　Mobile: ************

　　EDUCATIONAL BACKGROUND:

　　1986-1990: Department of Sociology, Peking University

　　Bachelor of Law in Sociology

　　PROFESSIONAL EXPERIENCE:

　　2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

　　Position Purpose

　　Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

　　Principal Accountabilities

　　1 Leadership

　　Maintains and strengthens the McDonald’s brand position in the market as of responsibility

　　Actively participates with Agencies, and Top Management in establishing and com#municating business goals

　　Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals